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THE K-WAY

THE K-WAY is a UK based K-platform that creates engaging, creative and interactive content for it's followers and viewers around the globe.

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THE K-WAY has an audience of over 50,000 followers and subscribers and has accumulated over 10,000,000 views. 

Shai (셰이), is the Founder, Editor & Creative Director of THE K-WAY, she created this platform in late 2015 to share
her passion for media, travel, language, beauty
and music. 
 
Lashai (AKA Shai) is a multi-award winning author, public speaker and creative director.
She has been a part of the business, entertainment and personal development world since the age of 11.
 
Her signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.

In December 2021 Shai was also appointed and recognised as a 'Korean Cultural Centre UK Distinguished Korean Wave Representative' due to her immense contribution to the promotion of Hallyu.

 
Shai has worked in association to BT21 (BTS’ animated characters) and Line Friends to promote their pop up shop in London, KCCUK, HelloTalk, Amino Apps, Gason Luga, BT21 & Line Friends, The Youtube Space, BBC Korea, YG X via Bonjour Coree, Beauty and Seoul and Sokollab, Jumiso, Cokodive, Virgin Money Lounge and Chelsea Football Club just to name a few.

 Shai and THE K-WAY have also been featured on BBC Korea, Yonhap News & Korea Now to name a few.

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Worked In Association To

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TO NAME A FEW...

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Lashai Ben Salmi

Founder

THE K-WAY is a UK based K-platform that creates engaging, creative and interactive content for it's followers and viewers around the globe.

 

 THE K-WAY has an audience of over 50,000 followers and subscribers and has accumulated over 10,000,000 views. 

Shai (셰이), is the Founder, Editor & Creative Director of THE K-WAY, she created this platform in late 2015 to share

her passion for media, travel, language, beauty and music. In December 2021 Shai was also appointed and recognised as a 'Korean Cultural Centre UK Distinguished Korean Wave Representative' due to her immense contribution to the promotion of Hallyu. 

 

Lashai (AKA Shai) is a multi-award winning author, public speaker and creative director.

She has been a part of the business, entertainment and personal development world since the age of 11.

 

Her signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.

 

  Shai has worked in association to BT21 (BTS’ animated characters) and Line Friends to promote their pop up shop in London, KCCUK, HelloTalk, Amino Apps, Gaston Luga, BT21 & Line Friends, The Youtube Space, BBC Korea, YG X via Bonjour Coree, Beauty and Seoul and Sokollab, Jumiso, Cokodive, Virgin Money Lounge and Chelsea Football Club just to name a few.

 Shai and THE K-WAY have also been featured on BBC Korea, Yonhap News & Korea Now to name a few.

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