About: THE K-WAY has an audience of over 60,000 followers and subscribers and has accumulated over 11,000,000 views. Lashai Ben Salmi (aka Shai - 셰이) is the Founder & Creative Director of THE K-WAY, she created this platform in 2015 to share her passion for media, travel, language, beauty and music. Shai was also appointed and recognised as a 'Korean Cultural Centre UK Distinguished Korean Wave Representative' due to her immense contribution to the promotion of Hallyu. THE KWAY has worked in association to BT21 (BTS’ animated characters) and Line Friends to promote their pop up shop in London, KCCUK, HelloTalk, Amino Apps, Gaston Luga, BT21 & Line Friends, The Youtube Space, BBC Korea, YG X via Bonjour Coree, Beauty and Seoul and Sokollab, Jumiso, Cokodive, Virgin Money Lounge and Chelsea Football Club just to name a few. THE K-WAY have also been featured on BBC Korea, Yonhap News & Korea Now to name a few.  Shai is a multi-award winning author of over 5 books, founder, public speaker, cultural connectivity advocate and creative director. Her mission is to empower and inspire as many people as possible to turn their dreams into a reality.
 
She has been a part of the business, entertainment and personal development world since the age of 11 and has cultivated a dedicated audience of over 60,000 people and 11,000,000 views.
 
Her signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.