THE K-WAY is a UK based K-platform that creates engaging, creative and interactive content for it's followers and viewers around the globe.
THE K-WAY has an audience of over 28,000 subscribers and has accumulated over 5,500,000 views.
Shai (셰이), is the Founder, Editor & Creative Director of THE K-WAY, she created this platform in late 2015 to share
her passion for media, travel, language, beauty
Lashai (AKA Shai) is a multi-award winning author, public speaker and creative director.
She has been a part of the business, entertainment and personal development world since the age of 11.
Her signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.
Shai has worked in association to BT21 (BTS’ animated characters) and Line Friends to promote their pop up shop in London, KCCUK, HelloTalk, Amino Apps, Gaston Luga, BT21 & Line Friends, The Youtube Space, BBC Korea, YG X via Bonjour Coree, Beauty and Seoul and Sokollab, Jumiso, Cokodive, Virgin Money Lounge and Chelsea Football Club just to name a few.
Shai and THE K-WAY have also been featured on BBC Korea, Yonhap News & Korea Now to name a few.