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The Mind Behind The Mission

About Lashai Ben Salmi (aka Shai) is a multi-award winning author of over 5 books, founder, public speaker, cultural connectivity advocate and creative director. Her mission is to empower and inspire as many people as possible to turn their dreams into a reality.
 
She has been a part of the business, entertainment and personal development world since the age of 11 and has cultivated a dedicated audience on over 60,000 people and
11,000,000 views.
 
Her
signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.

Expertise

Lashai has been in the entertainment, business and personal development world for over a decade. She has spoken on International stages to tens of thousands and is committed to empowering others to follow their dreams.

She has over 7 books and published her first book at 11 years old alongside her anti-bullying app.

In December 2021 Shai was also appointed and recognised as a 'Korean Cultural Centre UK Distinguished Korean Wave Representative' due to her immense contribution to the promotion of Hallyu. 

Her signature topics include: Social Media, Travel, Self Belief, K-POP, Entertainment / K-Entertainment, Music, Beauty, Connection, Inspiration and Motivation.

Her Philosophy

Her philosophy is: "no one can walk your walk, no one can dance your dance and no one can sing your song, you are beautiful perfect and unique just way you are dont let anyone tell you otherwise.

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Hallyu Con

Live 

Featured On

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TO NAME A FEW...

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Work Smart 

Not  Hard On

Social Media 

London 2021

Panel about the future of education with Serah Katusia, Nasa Scientists Tara Ruttley, Wasim Ahmed...

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London, Samsung KX 2022

Hallyu Con 2022 - Where Korea Meets You (Live from Samsung KX) Host. Hallyu Con 2022 reached over 7.5 Million people.

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London 2021

Korean Cultural Centre - KPA Reunion Host.

Lashai was also awarded and appointed as a 'Korean Cultural Centre UK Distinguished Korean Wave Representative' 

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London 2020

Segment host at Hallyu Con  2020

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⠀_#tb to #korea _ 💞 It was so fun being
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Seoul 2019

Korea Now Interview

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London 2019

Speech at House Of Parliament 

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